The Mercury Lounge – aka The Merc – knows what’s up. Drawing from both local and international acts, its music programming has been top notch for years. Brazilian-born Claudia Balladelli – the Mercury Lounge’s Music Programmer/Promoter for the past 14 years – is a big reason why.
Her long experience has given Balladelli great insight into the ever-changing music industry. John Criswick, owner of the Merc, approached Balladelli last year to ask her if she would take the lead to create a music conference in Ottawa. Building off of the success of the Megaphono music conference and the Connecting Ottawa Music Report, Balladelli and her team – Marilena Gaudio, Olexandra Pruchnicky and Caroline Guespin – are organizing the Ottawa International Music Conference (OIMC) from May 29th to 31st.